Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is used solely for the management and deployment of the tools integrated via it. However, Google Tag Manager collects your IP address, which can also be transmitted to Google's parent company in the United States.
The use of Google Tag Manager is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on his website. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant- detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, duration of visit, operating systems used, and the origin of the user. These data are assigned to the respective end device of the website visitor and summarized in a user ID.
Furthermore, we can use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data sets and employs machine learning technologies in data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.
The use of this service is based on your consent according to Article 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant- detail?contact=true&id=a2zt000000001L5AAI&status=Active
IP Anonymization
IP anonymization is activated on this website. As a result, your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
More information on the handling of user data by Google Analytics can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order Processing
We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g., location data and interests) (audience targeting). As the website operator, we can quantitatively evaluate this data by analyzing, for example, which search terms led to the display of our advertisements and how many ads led to corresponding clicks.
The use of this service is based on your consent according to Article 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks und https://business.safety.google/controllerterms/.
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant- detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google AdSense (non-personalized)
This website uses Google AdSense, a service for embedding advertisements. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
We use Google AdSense in "non-personalized" mode. Unlike the personalized mode, the advertisements are not based on your previous user behavior, and no user profile is created. Instead, so-called "contextual information" is used to select the advertisements. The selected advertisements are then based, for example, on your location, the content of the website you are on, or your current search terms. More information on the differences between personalized and non-personalized targeting with Google AdSense can be found here:
https://support.google.com/adsense/answer/9007336.
Please note that even when using Google AdSense in non-personalized mode, cookies or similar recognition technologies (e.g., device fingerprinting) may be used. According to Google, these are used to combat fraud and abuse.
The use of this service is based on your consent according to Article 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.
You can adjust your advertising settings independently in your user account. Click on the following link and log in:
https://adssettings.google.com/authenticated.
Further information on Google's advertising technologies can be found here: https://policies.google.com/technologies/ads and https://www.google.de/intl/de/policies/privacy/.
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframewo... detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Ads remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offer to specific target groups to display interest-based advertising to them in the Google advertising network (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. This allows interest-based, personalized advertising messages that have been adapted to you based on your previous usage and surfing behavior on one device (e.g., mobile phone) to be displayed on another of your devices (e.g., tablet or PC).
If you have a Google account, you can object to personalized advertising at the following link:
https://adssettings.google.com/anonymous?hl=de.
The use of this service is based on your consent according to Article 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time.
Further information and the privacy policy can be found in Google's privacy policy:
https://policies.google.com/technologies/ads?hl=de.
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link:
https://www.dataprivacyframework.gov/s/participant-search/participant- detail?contact=true&id=a2zt000000001L5AAI&status=Active
Audience Formation with customer matching
For audience formation, we use, among other things, Google Ads Remarketing's customer matching. In this process, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the relevant customers are Google users and logged into their Google account, they will be shown appropriate advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).
Google conversion tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can determine whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that personally identifies the user. Google itself uses cookies or similar recognition technologies for identification.
The use of this service is based on your consent according to Article 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time.
More information about Google Conversion Tracking can be found in Google's privacy policy:
https://policies.google.com/privacy?hl=de.
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant- detail?contact=true&id=a2zt000000001L5AAI&status=Active
DoubleClick by Google
(1) We use DoubleClick by Google on our website. DoubleClick by Google is a product of Google LLC, Amphitheatre Parkway, Mountain View, CA 94043, USA. Cookies are stored on your computer to display user-based advertising, improve campaign performance reports, or prevent a user from seeing the same ad multiple times. Google can use cookie IDs to track conversions related to ad requests. If a user sees a DoubleClick ad and later visits the advertiser's site to make a purchase, this can be tracked by Google. According to Google, the information is processed pseudonymously.
(2) The legal basis for processing data using DoubleClick by Google is your consent according to Article 6(1)(a) GDPR for the analysis and better design of our website. This consent is voluntary. Consent can be refused without giving reasons and without fearing any disadvantages. Consent can be revoked at any time in writing (e.g., letter, email). The revocation should be sent to the following email address: dsb@mhphotels.com
Here you can change your cookie settings at any time.
(3) DoubleClick establishes an automatic connection between your internet browser and the Google server. We have no influence on the type and scope of data usage by Google. According to our knowledge, we can inform you as follows: Google receives information through the DoubleClick tool that you have accessed a corresponding page of our website or clicked on an ad from us. If you have a Google user account, these data can be merged with data from your user account. If you do not have a user account or are not currently logged in, there is still a possibility that Google will process and store your IP address and other identification features.
(4) If you want to prevent the setting and storage of cookies, you can do so by adjusting your browser settings accordingly. However, we point out that in this case, not all functions of our website may be fully usable. Furthermore, you can prevent data processing by Google in the following ways: Deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, which will be deleted if you delete your cookies. Or by deactivating ads from providers that are part of "About Ads" via the following link: http://www.aboutads.info/choices , which will also be deleted if you delete your cookies.
(5) Further information about DoubleClick by Google can be found at https://www.google.de/doubleclick and http://support.google.com/adsense/answer/2839090, as well as general information on data protection at Google: : https://www.google. de/intl/de/policies/privacy. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Facebook Custom Audiences (including Facebook Pixel)
(1) We use Custom Audiences (including Facebook Pixel) from Facebook Inc. on our website. Custom Audiences is a remarketing function that allows users of the website to be shown interest-based advertising on the social network Facebook during their visit. We aim to display advertising that interests you and make our website more appealing.
(2) The legal basis for processing data using Facebook Custom Audiences (including Facebook Pixel) is your consent according to Article 6(1)(a) GDPR for the analysis and better design of our website. This consent is voluntary. Consent can be refused without giving reasons and without fearing any disadvantages. Consent can be revoked at any time in writing (e.g., letter, email). The revocation should be sent to the following email address: dsb@mhphotels.com.
You can change your cookie settings at any time.
(3) Custom Audiences establishes an automatic connection between your internet browser and the Facebook server. We have no influence on the type and scope of data usage by Facebook. According to our knowledge, we can inform you as follows: Facebook receives information through the Custom Audiences tool that you have accessed a corresponding page of our website or clicked on an ad from us. If you have a Facebook user account, these data can be merged with data from your user account. If you do not have a user account or are not currently logged in, there is still a possibility that Facebook will process and store your IP address and other identification features.
(4) If you want to prevent data processing by Facebook, you can deactivate Custom Audiences by clicking the link.
You can change your cookie settings at any time.
Registered Facebook users can prevent data processing at https://www.facebook.com/settings/?tab=ads# after logging in.
(5) Further information on the type and scope of data processing can be found in Facebook's privacy policies. Additional rights, settings, and other information on protecting your data can be found at: https://www.facebook.com/about/privacy.